Inc.com Journalist, Author Shows Business Owners How to 'Blog to Bank'

Tuesday, July 29, at 1 p.m. Eastern time The Principal® Women in Business Teleclass will feature nationally recognized author and Inc.com contributor Donna Fenn, as a guest presenter for the complimentary program, “Blogging to Boost Your Bottom Line: Four Approaches to Make Money through Blogs.” Register today.
Fenn writes “The Entrepreneurial Generation” blog on Inc.com and is the author of “Alpha Dogs: How Your Small Business Can Become the Leader of the Pack.” A business journalist for more than 20 years, Fenn is an expert in small business trends.
She is a contributing editor at Inc. Magazine, a community leader at Work.com and a featured expert on SBTV. Her work has appeared in The New York Times, Newsweek, Working Woman and Working Mother. In 2001, Fenn was recipient of the Women’s Economic Round Table Entrepreneurship Prize.
The program, held on “Teleclass Tuesdays,” is a series of 10 sessions exclusively designed to meet the needs of business owners, while giving her an edge with expert advice. Each session allows the audience unique interaction in a casual format with nationally-recognized business leaders and thinkers, many of whom are entrepreneurs themselves.
Launched in 2003, the teleclass features best-in-class speakers, from bestselling author Suzy Welch to chocolate visionary and multi-million dollar business owner Katrina Markoff. Speakers share personal experiences and relevant business tips that provide owners an edge in growing their businesses. Topics range from how to evolve a marketing program to best practices when selecting employee benefits.
The program’s moderator is the CEO and founder of The Reinvention Institute and Inc.com Women in Business Contributor Pamela Mitchell.
To learn more about this educational series or how the Principal Financial Group® can help you attract, retain and reward your employees through the use of employee benefits, visit: www.principal.com/redirects/teleclass/nawbo.